Safeguarding Your Privacy in the Digital Age: Consumer Perspective

Have you ever considered how your data is being used by the websites you visit, the apps you download, and the social media platforms you frequent? With the rise of incognito searches and privacy-focused search engines like DuckDuckGo—whose user base has surged by over 50% in the last few years (source: DuckDuckGo Traffic Analysis, 2023)—it’s clear that more people are becoming aware of the need to protect their privacy. But are these steps enough?