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Smarter Marketing @ Cedar Creek Lake
What We Do
We help local businesses improve visibility, credibility, and conversion using practical, hands-on digital marketing solutions.
Our work is grounded in:
LEAN methodologies (eliminate waste, focus on what moves the needle)
Agile project management tools (clear priorities, fast iteration, measurable progress)
Built to Connect the Dots
Things To Do @ Cedar Creek Lake connects your business with people who are actively planning:
Where to eat
What to do this weekend
Local events and live music
Short-term stays
Services around the lake
We’re not a directory.
We’re a trusted, locally managed platform built by locals, for locals — serving residents, visitors, and weekenders who want to enjoy lake life.
Our Services
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Paid Ads
We run ads for local businesses on the Things To Do @ CCL platform.
Your business is promoted where locals and visitors are already planning:
* Where to eat
* What to do
* Where to stay
* What’s happening this week
Our ads consistently reach far beyond what most local businesses can achieve on their own, because they’re placed in front of a highly engaged, local audience.
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Platform Optimization
To support your ads — and your overall visibility — we help strengthen the platforms people rely on when deciding where to spend their time and money.
This includes:
* Google Business Profile optimization
* Website links, booking paths, and conversion flow
* Photos, cover images, and visual trust signals
* Services, descriptions, and search clarity
* Social profile alignment (Facebook, Instagram, LinkedIn)
These updates help reduce friction and improve follow-through once people discover your business.
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Training & Workshops
We offer hands-on workshops for business owners and teams who want to understand and manage their platforms with confidence.
Topics include:
* Maintaining your Google Business Profile
* What content actually improves visibility
* How to read basic analytics without overwhelm
* Keeping platforms current without spending hours each week
Workshops are guided using LEAN methodologies and Agile project management tools, led by a PMP- and DASM-certified facilitator.
The goal is education and confidence — not dependence.
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Websites (Built for Owners)
We build and redesign websites that you own and manage yourself.
* No monthly maintenance fees
* Clean, fast, mobile-friendly builds
* Clear calls to action
* Easy updates for non-technical owners
Already have a website? We can redesign and modernize it without starting from scratch.
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Short-Term Rental Listings
If you own a short-term rental at Cedar Creek Lake, you can list your property directly on our site — reaching people actively planning their stay.
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Ongoing Management
For businesses that want continued support, we offer flexible management options for:
* Google Business Profiles
* Social media profiles
* Content posting and updates
No bloated retainers. Scalable support.
Advertising Packages
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Advertising Packages *
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$75 one-time (12 month)
List your rental property where people are planning their weekends.
✔️ Featured on our Vacation Rentals page—a top-viewed category
✔️ Includes direct booking link and listing description
✔️ Highlighted seasonally in roundups and travel guides
✔️ Ideal for Airbnb, VRBO, and privately managed homes -
$300 one-time
A professional, search-optimized feature about your business (great as a standalone web page if you do not have a website).✔️Included in the “This Weekend at the Lake” roundups for
✔️ Comes with a custom QR code—perfect if you don’t have a full website
✔️ Article hosted for 12 months on our platform.
✔️ A great solution for new businesses, rebrands, or those without a strong online presence
🔹 Limited to one business feature per month to ensure quality and exposure
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$400 one-time
Our most powerful package. Everything in the standard article package, plus:
✔️ Professional photo shoot
✔️ 30-day Facebook ad campaign — written, designed, and managed for you
✔️ Placement on the “Things Happening This Weekend” page for 14 days
✔️ Priority placement in seasonal roundups and homepage content
🔹 Limited to one priority feature per quarter to ensure quality and exposure
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$600/quarter
Own your space—literally. Be the lead business featured on one of our main category hubs.
✔️ Your logo or a professional photo on the front page of a key category
✔️ Direct link to your website or listing
✔️Included in “Things Happening This Weekend” whenever your category is featured (e.g., wine tastings, brunches, events)
✔️ Included in seasonal roundup and blog content
Built on Relationships—Not Algorithms
You’re not just a listing here. You’re part of the lake life we actually live and share.
Built for the Lake Life—Backed by Locals
Trusted by locals & second-homeowners
People don’t just visit our site—they trust it. Because we live here, and it shows.
Featuring only the best of what the lake has to offer
We don’t list everything—just the places worth knowing. If you’re doing something great, we want to feature it.
Growing fast, but staying personal
Thousands visit our site every month—and we know the story behind every business we promote.
Ranking on Google for the keywords that matter
We’re already showing up where your customers are searching. Let us help them find you.
Meet the Team
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Sandy McDonald Founder
Digital Strategist | PMP® & DASM Certified Project Manager | Public Speaker | Business Growth Expert
I have spent over two decades solving big problems for big organizations—now I use that same skill set to help businesses thrive right here at Cedar Creek Lake.
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Aaron Eagle
Web Support & Local Lead
Mabank High School Graduate | Website DeveloperBorn and raised in the heart of Cedar Creek Lake, Arron supports the site’s design, updates, and local listings. With a sharp eye for detail and a growing skill set in web development, he helps bring the local voice to life online.