Teaching Google Who You Are: How AI Summaries Learn From You
Google’s new AI-powered search summaries are changing how people find local businesses — and whether they find you at all.
The good news?
You can teach Google who you are.
AI summaries don’t guess; they learn from what you publish.
Every post, photo, and description on your Google Business Profile, website, and reviews becomes part of the story Google tells about your business.
If your information is incomplete or inconsistent, Google’s AI fills the blanks itself — and that’s how businesses end up misrepresented or missing entirely.
But when your data is clear, your services are listed, and your posts stay current, you’re training Google to describe you accurately in every “things to do,” “places to eat,” and “live music near me” search.
Your quick win: Log in to your Google Business Profile today and give it a full refresh.
✅ Quick Win: Optimize Your Google Business Profile
Take 10 minutes to refresh your profile and teach Google’s AI exactly who you are. Check off each step below:
- Update your “From the Business” section with one clear sentence that includes what you do and where you are — for example, “Family-owned winery offering live music and tastings at Cedar Creek Lake.”
- Make sure your description matches your website’s About section and your Facebook About tab — consistency matters.
- Add or update your services and products so they match what’s listed on your menu, website, or brochures.
- Upload 5–10 new high-quality photos that show your space, people, and experiences.
- Publish at least one new update or post (event, offer, or announcement).
- Review your Q&A section — add a few frequently asked questions and answer them directly.
- Respond to all recent reviews with full-sentence, friendly replies — even short thank-yous tell Google you’re active and attentive.
Completing this checklist helps Google’s AI connect the dots across your profiles — and makes it easier for customers to find you fast.
