Marketing has changed, but connection hasn’t.
The Smarter Marketing @ CCL series was created to help local business owners understand how today’s AI-driven feeds work—and how small, authentic actions can make a big impact.
If you’ve ever wondered how Google decides which businesses show up in the Map Pack, AI Overview, or “Things to Do” panel — this training walks you through it.
Every photo you upload, every review you reply to, and every event you post helps Google build a digital picture of your business.
This companion handout was created for our 2025 Google Business Profile Workshop, showing exactly how Google interprets your activity, what “Entity Confidence” really means, and how to keep your listing active, consistent, and discoverable.
You’ll also find:
✅ Breakdown of Google’s layout (AI Overview, Map Pack, Knowledge Panel, and more)
✅ Deep dives into Google’s Products, Services, Events, Updates and Q&A best practices
✅ A weekly & monthly Google optimization checklist
✅ Pro tips for cross-posting between Google and Facebook
Safeguarding Your Privacy in the Digital Age: Consumer Perspective
Have you ever considered how your data is being used by the websites you visit, the apps you download, and the social media platforms you frequent? With the rise of incognito searches and privacy-focused search engines like DuckDuckGo—whose user base has surged by over 50% in the last few years (source: DuckDuckGo Traffic Analysis, 2023)—it’s clear that more people are becoming aware of the need to protect their privacy. But are these steps enough?