Marketing has changed, but connection hasn’t.
The Smarter Marketing @ CCL series was created to help local business owners understand how today’s AI-driven feeds work—and how small, authentic actions can make a big impact.
Data Analytics in the Privacy Era: Turning Challenges into Advantages
The focus is on moving away from third-party data to using first-party data, which is information that customers willingly provide. By being open and asking for permission, businesses can gain trust and connect better with their audience. This strategy meets new privacy rules and provides more useful insights.