Marketing has changed, but connection hasn’t.
The Smarter Marketing @ CCL series was created to help local business owners understand how today’s AI-driven feeds work—and how small, authentic actions can make a big impact.
If you’ve ever wondered how Google decides which businesses show up in the Map Pack, AI Overview, or “Things to Do” panel — this training walks you through it.
Every photo you upload, every review you reply to, and every event you post helps Google build a digital picture of your business.
This companion handout was created for our 2025 Google Business Profile Workshop, showing exactly how Google interprets your activity, what “Entity Confidence” really means, and how to keep your listing active, consistent, and discoverable.
You’ll also find:
✅ Breakdown of Google’s layout (AI Overview, Map Pack, Knowledge Panel, and more)
✅ Deep dives into Google’s Products, Services, Events, Updates and Q&A best practices
✅ A weekly & monthly Google optimization checklist
✅ Pro tips for cross-posting between Google and Facebook
Smarter Marketing @ CCL: Mastering the 2025 Algorithm
AI is quietly rewriting the rules of social media, and it’s already changing how Cedar Creek Lake locals discover restaurants, shops, and events. If your posts aren’t sparking conversation and shares, the algorithm is passing you by.
Here’s what that shift means for local business owners — and how to adapt.