Preparing Your Business for 2026

Featured
Teaching Google Who You Are: How AI Summaries Learn From You
Preparing Your Business for 2026
Teaching Google Who You Are: How AI Summaries Learn From You
Preparing Your Business for 2026

Google’s AI-powered summaries are reshaping how customers discover local businesses — and you can influence what they say about you.

This article explains how your posts, photos, reviews, and updates actively “teach” Google who you are and what you offer. When done correctly, your business appears more accurately and confidently when customers search for things to do at Cedar Creek Lake.

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Preparing Your Business for 2026
Make Every Click Count
Digital Optimization, Preparing Your Business for 2026
Make Every Click Count
Digital Optimization, Preparing Your Business for 2026

Running ads without preparation is like pouring water into a leaky bucket.

This guide walks through how to strengthen your digital foundation before spending money, from fixing broken links to cleaning up profiles and listings. The result is clearer paths to conversion and smarter use of every marketing dollar.

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Digital Optimization, Preparing Your Business for 2026
The Hidden SEO Power of Reviews
Preparing Your Business for 2026
The Hidden SEO Power of Reviews
Preparing Your Business for 2026

Every review sends a signal to search engines.

This article breaks down how Google and Meta use review frequency, language, and sentiment to build trust and visibility. Fresh, authentic reviews don’t just influence customers — they help keep your business competitive in search results.

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Preparing Your Business for 2026

Collaboration, Engagement, and Visibility

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Collaboration Is the New Algorithm
COLLABORATION & VISIBILITY
Collaboration Is the New Algorithm
COLLABORATION & VISIBILITY

Collaboration is becoming one of the strongest growth drivers for local businesses.

Learn how co-hosting events, tagging partners, and cross-promotion expand reach for everyone involved. When businesses work together, visibility compounds instead of competing.

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COLLABORATION & VISIBILITY
Local Linking: The Overlooked SEO Booster
COLLABORATION & VISIBILITY
Local Linking: The Overlooked SEO Booster
COLLABORATION & VISIBILITY

Links between local businesses build more than traffic — they build trust.

This article explains how connections between restaurants, shops, event pages, and service providers strengthen domain authority. Digital neighbors help each other rise in search results.

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COLLABORATION & VISIBILITY

Timing, Events, and Marketing Momentum

Featured
The Event Effect: Why Facebook Events Matter in 2026
Events & Marketing Momentum
The Event Effect: Why Facebook Events Matter in 2026
Events & Marketing Momentum

Facebook prioritizes events in the algorithm.

When users mark “Interested” or “Going,” reach expands faster than standard posts. This article explains why events remain one of the most powerful visibility tools available.

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Events & Marketing Momentum
The Event Playbook: What Happens in the First 72 Hours
Events & Marketing Momentum
The Event Playbook: What Happens in the First 72 Hours
Events & Marketing Momentum

The first three days determine an event’s success.

This article outlines a clear plan to maintain visibility, spark conversation, and keep momentum strong early. Small actions during this window can dramatically increase attendance.

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Events & Marketing Momentum
The Post-Event Playbook
Events & Marketing Momentum
The Post-Event Playbook
Events & Marketing Momentum

Your event doesn’t end when it’s over.

Learn how photos, reviews, and follow-up posts extend visibility and build long-term relationships. Post-event content sets the stage for your next successful launch.

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Events & Marketing Momentum
Digital Optimization, Preparing Your Business for 2026 Sandy McDonald Digital Optimization, Preparing Your Business for 2026 Sandy McDonald

Make Every Click Count

Running ads without preparation is like pouring water into a leaky bucket.

This guide walks through how to strengthen your digital foundation before spending money, from fixing broken links to cleaning up profiles and listings. The result is clearer paths to conversion and smarter use of every marketing dollar.

Read More